Home Based Business Adviser

You may or may not know that I operate a home based business from the comforts of my extra bedroom. I specialize in helping local businesses in my area use internet marketing as a tool to increase sales and bring in new customers. The majority of what I do is search engine optimization. I use a lot of different tools to achieve results that catapult my clients to the top of local search engine rankings. One of the most useful tools I have is “SEO Spyglass” which was developed by a company called Link Assistant. They actually have a whole suite of tools but we’ll save those for another time.

In my opinion SEO Spyglass is perhaps the best SEO link analysis tool I have ever used. Not only can you verify your own link building efforts but you can spy on your competitors with ease. As a professional SEO it is my job to know how to rank my client’s website. Link building is a major piece of that equation. It is important to know:

• Where to find the best high-quality backlinks for my client’s keywords?
• What anchor text should be used.
• How many links are needed to achieve top rankings?

SEO Spyglass gives me all of this and much more. This one tool all by itself can reveal the entire link building strategy of my client’s competition and give me the knowledge to outrank them for ANY keyword I am targeting. Below I have created a list of some of the exceptional features of this program.

• The total number of backlinks your competitor has to their website.
• The PageRank of each backlink.
• The Alexa Traffic Rank of each backlink.
• The total number of backlinks coming from the same IP address.
• The exact anchor texts and URLs your competitors are using.
• The density of each anchor text and keyword.
• The exact link value of every backlink. (I’m not so sure of the values indicated)
• The age of each website linking back to your competitor.

The above is really a very small representation of the information you can gather using this tool. They provide both a free version and a paid version. If you are only seeking to use this for your own site and are not a professional search engine optimization specialist then the free version is probably more than enough for you to rank you site higher. If you want to check out all the features of this program just go to their website: www.link-assistant.com and see what they have to offer.

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