Mobile Marketing – Pros And Cons
When examining new ways to market products and/or services I think we need to be researching the benefits of using mobile marketing. The last statistic I read, said that in 2009, 21% off all cell phone users had smart phones. As technology advances and rates drop that percentage will only increase. I have already begun to receive “marketing” messages on my phone.
I wanted to try and determine if the benefits outweighed the disadvantages and here is what I have come up with.
Advantages of Using Mobile Marketing
- Mobile marketing can target any other device that can access the internet. Some digital devices might include, notebook and handheld PCs, netbooks, smartbooks, and personal digital assistants (PDA’s)
- It is cost-effective and efficient
- The mobile market will only grow
- It is new technology (for marketers) and therefore can provide innovative and new forms of advertising and promotion when used in conjunction with traditional advertising and marketing strategies.
- It is a versatile marketing tool – SMS can be utilized in a variety of ways, such as attracting new customers, retaining existing customers, and spreading brand awareness for your product or service.
- Mobile marketing is cost-effective – You could save up to 60% of your distribution and production costs since it is currently more inexpensive than traditional marketing campaigns.
- It allows you to send out an “instant” marketing message.
- You can quantify and verify the results of a mobile marketing campaign quickly and easily
- Currently no opt-in so people could receive spam messages
- You cell phone number could be passed around to other mobile marketers.
- WAP – the wireless application protocol for SMS is currently inadequate for Internet searching and surfing.
- Uniformity of ad display would be difficult because of the sheer number of cell phones and models. To many different screen sizes to make everything appear correctly on every phone.
Disadvantages of Using Mobile Marketing.
Those are a few of my thoughts off the top of my head. What do you think? Please comment with other advantages or disadvantages.
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The mobile market is huge. I use if for my everyday business and it works. Whenever I have a sale I just send out one bulk message to over 5000 people and hope that at least 10% of them forward it. That is a lot of advertising for the little message that I write.
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Nice Post ! Thanks a lot for sharing your knowledge. Though there are some disadvantages of mobile marketing, but in my opinion its many advantages hide its cons reflecting an overall good result in the end.
You have great insight on this subject. Thanks to you I now see mobile marketing in a whole new way.
mobile marketing will be open another market for goods and services just like in the internet;,`