What’s The Difference Between Marketing And Advertising
Many businesses consider marketing and advertising together as though they are one. In reality, they are not. Marketing encompasses advertising as one of it’s pieces. When done right marketing begins at the conceptualization of a brand all the way through to the design, manufacturing and then advertising for sale. Advertising, is just one component of the total marketing process.
Advertising is generally a key component of most marketing strategies and is usually one of the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.
Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
If you want to outsmart your competitors then take an aggressive approach rather than a passive one when it comes to your marketing campaigns. Provoke your reader’s minds by prompting them to do something (call to action) rather than just making them knowledgeable of the product.
Popularity: 9% [?]
Related posts:
- What’s The Difference Between Article Marketing And Article Writing?
- What Every Small Business Owner Needs to Know about Internet Marketing
- Copy Your Way To Internet Marketing Success
excellent post! similar to an earlier post here regarding creating a business plan, it is very important to have a good understanding of your so-called 5 P’s of marketing – and to understand the difference between advertising (the highly visible part of it) and marketing. SMEs need to understand that advertising is really something once you got a brand – but there’s a lot of ground work to do to build up your reputation and brand before spending your hard-earned money on fancy advertising. the nicest advertising won’t sell you anything if no-one knows you and your product. This is an interesting post that relates the 5 P’s of marketing to the online marketing: http://www.searchengineguide.com/jody-nimetz/the-five-ps-of.php
thank you for telling us this information.now i know the difference between marketing and advertising .thank you !
I agree.
See it as a huge corporation. Marketing is the parent company then you have these little sub-division businesses which is the advertisnig and the funneling. A good system can make 15k profits a month or more very possible.
Andrew Murray´s last blog ..15KProfits Funnel Review
very good post – thank you! I agree with Janet that it is important for business to get these basic principles right. Thank you also for the additional link!
Thanks for this valuable and helpful post we really learn what is the difference between marketing and advertising is actually thanks for sharing it with us….