Subject Line Secrets
As I have told you an several other posts, there is no such thing as “secrets” when it comes to internet/information marketing. The key is learning how to use what is available and to continue using what works.
When it comes to subject lines, doing it the right way can greatly improve the number of people who actually open and read your emails. Remember if they don’t open it then they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for the delete button or do they POP and make them want to read further?
If you’re struggling to get your emails opened, there’s no better time than now to give your prospects what they signed up for. These five quick tips will give you actionable steps you can utilize to craft email subject lines that get noticed and have your readers begging for more.
Maintain Relevance
Make certain your subject line is appropriate for the subject of your list. A reader who signs up for your list expecting one thing and then receives something completely different from what they signed up will most likely not be in the buying mood.
For instance, if you have a list about gardening – don’t send your readers an email with the subject line:
“The #1 Way to Lose Weight Fast”
No one on your gardening list wants to learn about losing weight. Granted some might be interested in weight loss, but not from the gardening expert. Remember, one goal of having a targeted list is to build expertise and trust with your readers. Sending them off topic information will accomplish the complete opposite.
Make Your Subject Line Short and Sweet
Let’s be honest, people get so many messages in their inbox these days it’s hard to sift through the noise. If your subject line is mediocre or dull and boring the chances of your email getting opened is slim to none. A good subject line should be short and sweet. Get to the point without drawing it out.
There are many ways of accomplishing this. The one that works for your list will depend on the subject matter. For instance, some people are drawn to a shocking headline, while others prefer humor and still others just want to know exactly what they are getting. Here are just a few examples of short and sweet subject lines to help get the gears turning.
“Man Loses 17 Pounds in 5 Days”
“Yes, I’ve Officially Flipped My Lid”
“Your January Content is Ready & Waiting”
“It’s All Yours – Come & Get It”
No matter which method you use to concoct your subject line, keep it short and sweet to make it stand out from the thousands of other emails your list members receive.
Be Informative, yet Incomplete
One sure fire way to get your readers attention and make them click their open button is to leave them wanting more. You probably already know this trick when it comes to the content within the body of your email, but did you know it works just as well with your subject line?
Get your readers’ attention then peak their inner curiosity. Yes, everyone is born with at least a bit of nosiness in their blood. Give them just enough to peak their interest without telling them too much. They’ll follow your lead to learn the rest. It’s the old bait and hook method – works great at the lake and even better with a mailing list.
Test & Tweak
If you want to make sure your subject lines are doing their job to the fullest, you’ll need to test and tweak them a bit to get the results you’re after. Most list management systems (such as Aweber and GetResponse) allow you to break up your list and send out one version of an email to one part of your list. The other half of the list will receive a second version. This is an excellent way to track which one actually gets open and has the greatest impact on your readers.
After completing a few tests, take the results and learn from them. Make the necessary changes to get the best response from your subscribers. Remember, this works for follow up and future broadcast messages also. Your open rates will increase dramatically once you determine what makes your readers tick.
Learn from the Pros
I am sure that you are on several, if not many, internet marketing lists. Look that the subject lines the they send. Which ones make you open the email? Using subject lines effectively is a matter of compiling something attention grabbing and provoking. Don’t just throw a subject in the box and hope it works. Take the time to think it through, test it and make adjustments to future mailings. It might seem time consuming, but the payback will be more than worth your effort. Once you see the difference these small, but extremely important tweaks will make you’ll be glad you made the investment.
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