How To Make A Good Squeeze Page
You see them everywhere. If you are into internet marketing of any kind then having a good squeeze page is one of the most important things you need to have. How else are you going to build your list? Having a good squeeze page can go a long way in increasing your sales as well.
What is the purpose of a squeeze page? The primary reason is to “squeeze” the email address out of your visitor so you can capture that information and use it later for follow up marketing efforts.
When used properly, your squeeze page has the power to boost your visitor-to-subscriber conversion rates through the roof. This will allow you to send follow-up messages that will then help convert your subscribers into buyers.
Here are 4 quick tips that are easy to implement and will get you on the right track in no time.
Keep It Simple Stupid
We’ve all heard the expression K.I.S.S. and to be honest it’s a very good acronym. A squeeze page is meant to serve one purpose – to get visitors to subscribe to your list. Don’t clutter it up with other offers and affiliate links. As a matter of fact, the less you have on your squeeze page the better it is. You don’t want to overwhelm your visitor with too many options.
Make your intent clear – do you want them to subscribe or click away? If your squeeze page is too cluttered your reader will not know what you want them to do. If you give them too many choices they won’t make one at all.
Compel Them To Subscribe
There are plenty of other people online that offering basically the exact same things you are. They also want your reader to sign up on their site too. So, what makes you so special? Why should they give you permission to continue to contact them?
Speak to your reader in terms they understand. Speak to their problems and their pain. Solve their issues and tell them what you want them to do.
Let your readers know exactly what to expect when they sign up for your list. What are the benefits to being on your list? Figure it out and then tell them how being on your list will solve every (fill in your area of expertise here) problem they have.
One of the best things you can do after getting a visitor to subscribe to your list is to under promise & over deliver. You hear it all the time but it is so true. If you promise a weekly newsletter you’d better send them a newsletter every week or be prepared for the mass unsubscribe when you haven’t mailed them for months and your readers no longer remember who you are or why they subscribed in the first place.
Follow Up Consistently
A powerful squeeze page will make your prospect want what you’re offering so badly they don’t hesitate in giving you their name and email address.
We live in a society that loves immediate gratification. If you’ve offered an ebook or ecourse as an incentive for them to sign up to your list – give it to them immediately! Don’t make them wait for the information you’ve promised them. Use an autoresponder to send out the information right away. Then continue to send information and make offers to them.
Test, Tweak, Test, Tweak, and Test, Tweak Again
Generally most of us entrepreneurs feel that every decision we make with our online business will result in enormous success. Unfortunately, this is not always the case.
If the copy on your squeeze page doesn’t seem to be drawing your readers to sign up, you might need to take a look at how you’re driving traffic to your squeeze page. You might also split test multiple offers and see which one converts best.
Never be afraid to ask a mentor or someone with some background in Internet marketing their honest opinion of your squeeze page. Open your heart to what they have to say and what you need to hear. Then, make the necessary changes. It is often in our failures that we find our successes.
So there you have it, 4 easy ways to help you make a better squeeze page, thus creating a bigger and better list that will result in more and more sales.
Now, go out and create the best squeeze page you can. It doesn’t have to be perfect but, it does have to exist to draw your readers into your list building process. You do this using persuasive copy that gives them a reason to opt-in.
Your conversion rate will increase as you make your page simpler and pleasing to look at and creating compelling, benefit driven copy. Don’t forget the “thank you” page once they’ve signed up!
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Hi.
You make a valid point with your squeeze page tips, notably when explaining you need to show your website users they have an issue and that only you can solve it.
I would also like to highlight the consistency factor – we have often see squeeze pages not looking at all like the rest of the website or the banner it was advertised on.
Finally, I would also advise to remove as much navigation as possible. You need to funnel your prospects to the form and make them sign up.
- Dylan
I really like your focus on KISS; I couldn’t agree more.
My personal pet peeve is arriving on a squeeze page and being buried by a sea of sales copy. I suppose that if so many use this approach, it must yield results. However it is a tremendous turn-off to me.
From my perspective, a simple, straight-forward approach with the appropriate use of graphics, a clear benefit statement and more information towards the lower half of the page is at least enough to pique my interest. Lastly, some form of modest premium (an example of your suggestion to compel them to subscribe) often gets me to jump.
Thanks.
May I add…
After having designed your squeeze page, you might think this is the best you can do. Please, make sure you keep an eye on your stats and conversion rate: sometimes, your incredibly gorgeous squeeze page is just not working the way it should be – so be prepared to update it.