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People talk all the time about viral marketing but no one really tells you how to create a viral report. Viral is an easy concept to understand but not always as easy to execute. Viral marketing has been around for a very long time. One of the best methods of marketing is “word of mouth.” This, is in it’s most simplistic form is viral marketing. Someone liked what you offered, what you did, or what you said and told someone else. That’s viral marketing in a nutshell.

Viral marketing continues to be one of the top ways to market any business whether it is online or in the offline, retail and commercial world. If you want to kick your word of mouth marketing up a notch then one way is to create a viral report or several for that matter. There are few marketing techniques that work as well as this one even in the age of Web 2.0 marketing.

The first thing you need to know is what “viral reports” are. In the world of internet marketing, (any niche) they are basically pdf reports that are created by you (or outsourced) that people in your target market pass along to others.

You are probably wondering why would anyone want to pass along your report? In order to make that happen your viral report should generally contain something that is interesting, something that might spark a debate, or is entertaining in some way. It can also be a source of income for the person sharing the report as you’ll see in just a minute. Generally the report is given away for free, and acts as a lead in to your paid products or other services.

Now, so you can harness the power of viral reports I am going to give you 4 quick and easy tips.

Tip #1: Research Your Market
One of the hardest parts about launching a viral report is deciding on a subject. It’s not an uncommon occurrence to be met with writer’s block that you believe you’ll never overcome. The good news is that if you do your research and decide what your target market is looking for, that you will discover what they want, and guide you to give it to them – thus keeping writer’s block to a bare minimum.

Visit online forums, blogs, websites, and social websites to get an idea for what is currently popular and what is interesting to people in your market right now. Is there a hot topic? What are the questions asked in the most-viewed threads on the forums?

Remember, if you want your viral report to take off, you need to make sure you’re writing about something people are very interested in.

Tip #2: Make it Easy to Pass Along
The main point of viral marketing is that people will pass your report to others and they in turn will do the same. You’ll want to make it extremely easy for them to do so. One way would be to make the report readily available at your website and allow visitors the option to download it without even having to opt in to your mailing list. Though you may be hesitant about trying this, you must remember the more roadblocks you put up, the less chance people will have of obtaining the report and subsequently passing it on to others.

A great tip is to make sure you include a statement in the book that clearly explains that people can pass the information along to whomever they choose.

Simply state the following inside the report:

“If you loved this report feel free to send it to a friend!”
“Please pass on this valuable information to your friends and family!”
“Don’t be stingy. Share this report with a friend!”

Sometimes, people need to be told exactly what they can and cannot do. If you make it clear that they can and should pass along your viral report, they will be more apt to do just that.

Tip #3: Good Content
Your viral report is just that, a report. It should not include long, flowery language in an attempt to extend its length. Keep your writing precise and to the point.

Remember, your main goal is to get your report passed on to others again and again, so share valuable information in an easy-to-read language. Readers will not recommend a report that was boring, or was a waste of their time.

Make sure you clearly lay out to the reader what they can expect or what benefit they will take away after reading it. If you can accomplish these goals, your report will be passed on over and over.

Provide them with good valuable content and they will pass it along.

Tip #4: Show Me The Money

If you include product recommendations inside the viral reports, it’s a good idea to allow people to brand your report with their own affiliate links.

Which grabs your attention more?

Share this report, because it’s good.
Or
Share this report and earn money!

There are several software programs that make it easy for people to customize your reports with their affiliate links. One very popular program is ViralPDF.com Since it’s possible your readers can earn money from customizing the report they will be much more motivated to share the reports with others.

Creating viral reports can be a lot of fun and can also make for a very effective marketing campaign. Remember, make your report interesting and informative so people enjoy it and pass it along. Avoid filling it with fluff so that readers feel the report has value. And, make the report brandable so everyone who receives a copy of the report can instantly understand the benefit of passing it along to others.

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