Home Based Business Adviser

When it comes to AdWords there are rarely, if ever real experts. Today, we are seeing plenty of new AdWords launches that are telling you that you can make money using their methods. The problem is that Google AdWords is not a monster that is easily tamed and not everybody who claims to be an expert, is.

We have all heard the horror stories of people who have lost hundreds and even thousands of dollars trying to use AdWords. You may even have one yourself. Some of these people even followed, to the letter, a course they purchased, that promised them nothing but money. Unfortunately, when all was said and done Google made plenty and they made, well, next to nothing!

Many of the courses that have been offered in the past and even some of those that are currently being offered will take you down the path of promoting some kind of affiliate program that the author may be involved with, or some of the methods that are being touted could actually bring the wrath of Google down on you and possibly get you banned. This is not to say that there aren’t any good courses out there. But when it comes to AdWords you need to know everything and not just a piece.

According to Perry Marshall (a true Adwords Genius):

The reality of Google AdWords in 2009 is:

-In most markets worth playing in, you’re up against 30 to 100 bidders. Big money markets usually have 150 or more. And if you’re not on the first page of results – one of the top 8 to 11 – then you might as well forget it.

-New advertisers are distrusted by Google and often pay 2 to 3 times as much for their clicks as established ones – until they earn Google’s trust

-New ads are only shown 10-20% of the time and if Google doesn’t like you almost immediately, your ads vanish and you get slapped with $1.00, $2.00, $5.00 and $10.00 minimum bids

-The new Google AdWords interface feels like a jumbo-jet airline cockpit, and having ONE wrong setting can wreck your entire campaign

You won’t find much, if any of this information in your current course which is why it is so important, no, it is VITAL, to learn from someone who truly knows the AdWords game inside out and has a track record of success no matter what Google has done to change their game.

If you are looking to use AdWords (and SUCCEED) then there is only one game in town and that is Perry Marshall’s. If you are looking for the flashy websites, slick copy writing, and spectacular graphics that just make you want to buy then look elsewhere. Perry provides information, valuable information. There is no fluff in what he writes. To be honest, he is not very entertaining with his style of writing but he is extremely smart and provides the best information on AdWords that I have ever purchased. I have used a few of Perry’s products and can honestly say that he has provided me more value than anything else I have purchased from any other recognized expert.

So the moral of this story is this:
If you want to use AdWords as a part of your strategic mix then don’t buy anything before checking out Perry’s products. Below I have listed several of his products with descriptions. Take a look and see if anything catches your eye.

5 days to success with Google AdWords
A good place to start is a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it. You can learn about it here: 5 days to success with Google AdWords

Definitive Guide to Writing and Promoting White Papers
If you sell any kind of complex service, technology or sophisticated product, a White Paper is the best way to educate your customers about that technology. You can use a white paper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most white papers are either too technical (boring) or too commercial (thin and cheesy) – but Perry Marshall has written a guide that shows you how to strike the perfect balance.

Learn more by following this link: Definitive Guide to Writing and Promoting White Papers

Guerilla Marketing Toolkit for Hi-Tech Sales
Perry Marshall’s “Guerilla Marketing for Hi-Tech Sales People” is an information-packed audio CD that
discusses 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars in today’s fiercely competitive B2B (Business to Business) marketplace. You can get your copy by following this link: Guerilla Marketing Toolkit for Hi-Tech Sales

Let me know what you think of this article, the material that Perry has or anything else you want to add. I look forward to comments from any and all of my readers.

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