Home Based Business Adviser

If you have a website for your business you should always be on the look out for a way to make it more relevant to more people and to provide your content in such a way as to attract the most visitors. Doing this gives your site more value and the more value your website has the more customers you will be able to convert.

When the web was still young they told us to use graphics, animations, and photos so that people had something to look at other than just text. At that time this helped bring traffic to many sites and still does. That was then and this is now. So, what is the newest, and most talked about value adder to our websites today? It’s called VIDEO.

More and more sites are using video to increase their value and bring in loads of traffic. I am sure that as you travel the web these days you can’t help but come across videos. They may be linked from YouTube, Google, or some other video hosting site or they may be hosted by the website you are visiting. Regardless of where they are coming from they are everywhere!

If you wanted to do this in the past, you would have had to hire a video production company to create your video, process it, host it, and even post your video. Early on this would have cost of thousands of dollars. But not any more.

Today you can have that same kind of professional video on your site or blog for a price that fits any budget. It’s relatively easy to create using low-cost equipment commonly sold for home use.

You can buy software that will help you include Hollywood type tricks and that can transform any space in your house into what looks like a National TV studio. Now that’s an advantage for your site or blog that shouldn’t be passed up. Even if you don’t create you own videos you can link and place videos on your site from a wide variety of sites.

So, what kind of videos should you put on your site?

This is a question that is not easily answered but there are (for the small business) a few things that are beneficial no matter what kind of business you are in. See below for a few examples.

• Conduct an interview. If you are an expert in your field have someone interview you and place that on your website. You can also interview anyone else that might be respected for their knowledge and use that as great content for your website.
• Create a demonstration of the product or services you offer.
• Find videos (un-branded preferably) that your readers would find interesting and pull them in from sites like Google Video, YouTube, and many others.

Everybody learns in different ways and has a preference with which way they would like to receive information. If you can provide them with more than one option your readership will go up.

A video will give you much higher response and a far better informed customer base. When people really understand what you are offering and what you can do for them, making sales (often at a higher price) is far easier.

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